can make me love things.
For instance, I've never previously cared much about Hawkeye (let's leave aside the fact that my entire love of the Avengers is a new and shiny thing - I did previously collect Avengers comics. For Iron Man and Captain America and the slash. Because they are married.), but thanks to fandom and all the awesome fics getting written about him in movie verse, I'm kind of loving Clint.
Also, Coulson. The little short films Marvel's put out starring him? Adorable and genius and I want to put him in my pocket, but he'd probably go ninja badass on me.